In our business we see a great many important social issues that affect our decisions and community interaction: the social and physical isolation of the elderly; the increasing impact of dementia on all those concerned; issues of abuse and the increasing importance of finding a wider solution to looking after an aging society while keeping “us” integrated, whole, interactive and human.
So why do we do so much in the community?
Well, it has a lot to do with who we are, and it also has a lot to do with ethics and the belief that ethics should be a fundamental part of our business and its decisions.
We believe that we can do our job, provide our service and make an acceptable profit while at the same time a) adding value to the social environment we operate in and b) enhancing co-operation between all the various entities in the community.
By taking an active part in hosting and organising events and bringing together the many other for profit and non profit entities we can raise awareness of social and community fundamentals that impact all our lives in the area we operate in. In a way this is also what this blog is intended to do – most blogs are about injecting the human voice into the drier narrative.
Awareness leads to greater sensitivity of rights, responsibilities and issues and leads to changes in the services companies provide and the way in which consumers react to and interact with businesses.
Many may think that they can get away with practises that do not consider the human impact of their choices and the overall value of the larger picture. Perhaps they may benefit, for a while, but as a society we stand to lose, and a losing game is an increasingly smaller one as time rolls by. No one really benefits from an ever decreasing circle.
But we believe there is another reason why we should not be operating without ethics. If we operate without ethics we take a large part of our own persona out of the equation, so that we cease to be human beings, and what will those decisions ultimately prove to be worth for all of us?
In our business we see a great many important social issues that our decisions and interaction can affect: the social and physical isolation of the elderly; the increasing impact of dementia on all those concerned; issues of abuse and the increasing importance of finding a wider solution to looking after an aging society while keeping us integrated, whole, interactive and human.
As a homecare company we are gatekeepers for those who may have the potential to use our services and, as gatekeepers, we cannot ignore the impact of our decisions on the issues and the realities of their world as they pass through our gates.
You do not need to attempt to change the world to be ethical, all you need to do is make sure that your decisions are ethical ones.
Because the ethical component of the human persona is important to all of us, elevating its value and identity should have a commercial benefit. We just need to realise and appreciate it as a valuable component of our lives that we as humans cannot live without, and that should be a part of the business value decision. The financial feedback loop may of course be longer, but the personal and human benefit is, we feel, immediate.
A useful blog on ethics and a useful post can be found at the following link: Frequently Asked Question: What is corporate social responsibility?